Who We Are

Jackson Araujo

Jackson works in communications, specializing in how people engage with fashion. He is also a researcher and the director of Trama Afetiva, a research platform focused on social and regenerative design. He holds a master’s degree in Architecture, Urbanism and Design from Belas Artes in São Paulo. His career explores the relationship between fashion, sustainability, education and social transformation.

He researches Affective Economy, a concept he coined in 2014, and advocates for the creative, efficient use of resources as an approach to sustainability. He also directs ETA!, Escola Trama Afetiva, an initiative that promotes decolonial, transdisciplinary and ethical education while recognizing Brazil’s diversity.

Jackson is the author of three books on the subject: Economia Afetiva: Aprendizado para o Futuro (Affective Economy: Learning for the Future), published in 2018; Economia Afetiva: Por uma Nova Tecitura Social (Affective Economy: Toward a New Social Fabric), published in 2019; and Economia Afetiva: O Novo Inteiro (Affective Economy: The New Whole), released in 2022. At Trama Afetiva, he leads research and projects that bring together design, environmental responsibility, inclusion and new ways of thinking about contemporary Brazilian fashion and its effects on society and the planet.

Thais Losso

Thais is a fashion designer, content creator, consultant and fashion director at Trama Afetiva, where her work focuses on sustainability and social inclusion. Her career spans design, communications, professional training and experience across different areas of fashion.

While leading emerging brands, she presented collections at São Paulo Fashion Week and Rio Fashion Week. She has also created fashion editorials for magazines and wrote a fashion column for Capricho for more than six years. On television, she served as a judge for three consecutive seasons of a fashion reality show broadcast on TNT and Boomerang.

Thais designed a sandal for Grendene, dressed Barbie for a Mattel exhibition and created costumes for operas, music videos and short films. Her experience also includes developing educational materials for Senac, creating a fashion course for Start by WGSN and consulting for a major retail brand.

Acknowledgments

Trama Afetiva thanks everyone who makes this project possible.

The waste collectors who recover textile waste and umbrellas. Those who remove the fabrics from their frames, wash, sanitize, organize and transport the materials. The team that designs, combines, cuts and prepares each component, and the seamstresses who sew the pieces.

We also extend our warm thanks and recognition to assistants, sales staff, interns, artisans, designers, cooperative workers, artists, photographers and models.

Each piece grows out of this network of work, knowledge and care. To everyone who works with us to build a more collaborative, inclusive and responsible approach to fashion, we offer our heartfelt thanks.

Photo credits: Simone Marinho (Jackson Araujo and Thais Losso) and Patricia Araujo (studio).