Who We Are
Jackson Araujo
Jackson is a communications professional specializing in fashion behavior, a researcher, and Director of Trama Afetiva, a platform dedicated to research in social and regenerative design. He holds a master’s degree in Architecture, Urbanism, and Design from Belas Artes University in São Paulo and has devoted his career to exploring the intersections of fashion, sustainability, education, and social transformation.
He is the creator and lead researcher of Affective Economy, a concept he coined in 2014, and advocates for creative rationalization as a pathway to sustainability. He also directs ETA!, the Trama Afetiva School, an educational initiative rooted in a decolonial, transdisciplinary, and ethical approach that celebrates Brazil’s diversity.
Jackson has written three books on the subject: Affective Economy: Learning for the Future, published in 2018; Affective Economy: Toward a New Social Fabric, released in 2019; and Affective Economy: The New Whole, published in 2022. At Trama Afetiva, he leads research and projects that bring together design, environmental responsibility, inclusion, and new ways of considering contemporary Brazilian fashion and its impact on society and the planet.
Thais Losso
Thais is a fashion designer, content creator, consultant, and Fashion Director at Trama Afetiva, where her work focuses on sustainability and social inclusion. Her career spans creative development, communications, professional education, and a wide range of experiences across the fashion industry.
As the creative force behind emerging brands, she presented collections at São Paulo Fashion Week and Rio Fashion Week. She has also styled and produced fashion editorials for magazines and wrote a fashion column for Capricho for more than six years. On television, she served as a judge for three consecutive seasons of a fashion reality show broadcast by TNT and Boomerang.
Thais designed a sandal for Grendene, dressed Barbie for a Mattel exhibition, and created costumes for operas, music videos, and short films. Her experience also includes developing educational materials for Senac, creating a fashion course for WGSN’s Start platform, and providing consultancy services to a major retail brand.
Acknowledgments
Trama Afetiva thanks everyone who makes this project possible.
To the women and men who collect textile waste and discarded umbrellas. To those who remove the fabrics from their frames, wash, sanitize, organize, and transport the materials. To the team that designs, combines, cuts, and prepares every component, and to the seamstresses who sew the pieces together.
Our heartfelt appreciation also goes to our assistants, sales staff, interns, artisans, designers, cooperative workers, artists, photographers, and models.
Each piece is made possible by this network of skill, knowledge, and care. To everyone working alongside us to build a more collaborative, inclusive, and responsible approach to fashion, our deepest gratitude.