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Home > Privacy Policy

Privacy Policy

LAST UPDATED: SEPTEMBER 23, 2026

LEDA APARECIDA CAMPOS LOSSO, the sole proprietor responsible for Loja da Trama Afetiva, headquartered at Rua Bento Freitas, 306, 4th Floor, Suite 41, Vila Buarque, São Paulo, SP, ZIP Code 01220-000, Brazil, registered with the Brazilian National Registry of Legal Entities (CNPJ/MF) under No. 56.200.043/0001-75 (“Merchant”), takes your privacy seriously and is committed to safeguarding the data of all customers, partners, suppliers, and users (“Users” or “you”) of the website loja.tramaafetiva.com.br, as well as any other website, online store, or application operated by the Merchant (collectively referred to as the “Store”).

This Privacy Policy (“Privacy Policy”) explains how we use and disclose information collected when you visit our Store or exchange messages with us (“Communications”). This Privacy Policy applies solely to information collected through the Store.

BY ACCESSING THE STORE, SENDING COMMUNICATIONS, OR PROVIDING ANY PERSONAL DATA, YOU ACKNOWLEDGE THAT YOU HAVE READ AND UNDERSTOOD THE TERMS SET FORTH HEREIN AND AGREE TO THIS PRIVACY POLICY, WHICH DESCRIBES THE PURPOSES FOR WHICH, AND THE MANNER IN WHICH, THE PERSONAL DATA YOU PROVIDE THROUGH THE STORE MAY BE PROCESSED.

This Privacy Policy provides an overview of our privacy practices, the choices available to you, and the rights you may exercise regarding the Personal Data we process. If you have any questions about how we use Personal Data, please contact us at [email protected] or via WhatsApp at +55 11 3399-2399.

This Privacy Policy does not apply to third-party applications, products, services, websites, or social media features that may be offered or accessed through the Store. Accessing any such link will take you away from the Store and may result in third parties collecting or sharing information about you. We do not control or endorse these third-party websites or make any representations regarding them or their privacy practices, which may differ from ours. We recommend reviewing the privacy policy of every website with which you interact before allowing it to collect or use your Personal Data.

If you provide us with Personal Data relating to another individual, you represent that you are authorized to do so and that you have obtained any consent required for us to use such information in accordance with this Privacy Policy.

1. Definitions

  1. For the purposes of this Privacy Policy:

    1. “Personal Data” means any information that directly or indirectly identifies, or could identify, an individual, including, for example, their name, Brazilian Individual Taxpayer Registry number (CPF), date of birth, or IP address;

    2. “Sensitive Personal Data” means any information concerning an individual’s racial or ethnic origin, religious beliefs, political opinions, trade union membership or membership in a religious, philosophical, or political organization, health or sex-life information, or genetic or biometric data;

    3. “Processing of Personal Data” means any operation performed on Personal Data, whether by automated or non-automated means, including collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making data available, alignment or combination, restriction, erasure, or destruction. Processing of Personal Data also includes any other operation defined as such under applicable law; and

    4. “Data Protection Laws” means all laws and regulations governing the Processing of Personal Data, including, without limitation, Brazilian Federal Law No. 13,709/2018, the Brazilian General Data Protection Law (“LGPD”).

2. Use of Personal Data

  1. We collect and use Personal Data to manage our relationship with you, assist you when purchasing products and/or services through the Store, and personalize and improve your experience. Examples of how we may use your Personal Data include:

    1. Enabling you to purchase products and/or services through the Store;

    2. Confirming or correcting the information we hold about you;

    3. Sending you information that we believe may be of interest to you;

    4. Personalizing your experience when using the Store;

    5. Personalizing advertisements based on your interest in our Store; and

    6. Contacting you at the telephone number and/or email address you provide. Subject to applicable law and for reasonable business purposes, we may contact you personally, by voice message, automated dialing equipment, text message (SMS), email, or any other communication method supported by your device.

  2. The Personal Data you provide may also be used whenever we consider it necessary or appropriate:

    (a) to comply with Data Protection Laws;
    (b) to respond to judicial proceedings;
    (c) to comply with court orders, regulatory decisions, or orders issued by competent authorities, including authorities outside your country of residence;
    (d) to protect our operations;
    (e) to protect our rights, privacy, or security, as well as yours or those of third parties;
    (f) to detect and prevent fraud;
    (g) to allow us to pursue available remedies or limit any losses or damage we may incur; and
    (h) for any other purpose permitted by law.

THE STORE IS NOT INTENDED FOR INDIVIDUALS UNDER THE AGE OF 18, AND WE ASK THAT SUCH INDIVIDUALS NOT PROVIDE US WITH ANY PERSONAL DATA.

3. Failure to Provide Personal Data

  1. You are not required to provide the Personal Data we request. However, if you choose not to provide it, we may be unable, in certain circumstances, to give you full access to the Store or some of its specific features, provide the necessary assistance, deliver a product, or perform a service you have purchased.

4. Data We Collect

  1. Members of the general public may browse the Store without registering or providing Personal Data. Some Store features, however, may require registration and the submission of Personal Data, including completing a purchase or service order and enabling us to deliver a product or provide a service.

  2. When you contact the Store, we may collect:

    1. Contact information: First and last name, telephone number, city, state, and email address; and

    2. Information you submit: Information submitted through a form, including questions, complaints, suggestions, criticism, feedback, or compliments.

  3. When you browse the Store, we may collect:

    1. Location data: Geolocation data collected when you access the Store;

    2. Preferences: Information about your preferences and interests relating to products or services, whether you provide this information directly or we infer it from information available to us;

    3. Store browsing data: Information about your visits to and activities within the Store, including the content and advertisements you view or interact with, information about your browser and device, your IP address, your location, and the address of the website from which you accessed the Store. Some of this information is collected through Automatic Data Collection Tools, including cookies, web beacons, and embedded web links. For further information, please see Section 7 below;

    4. Anonymous or aggregated data: Anonymous survey responses and anonymous or aggregated information about how the Store is used. In certain circumstances, we may de-identify or pseudonymize your data so that, using currently available technology, it is reasonably unlikely that the data could be used to identify you; and

    5. Other information we may collect: Information that does not specifically reveal your identity or directly relate to an identifiable individual, such as browser and device information, Store usage data, and information collected through cookies, pixel tags, and similar technologies.

  4. We do not collect Sensitive Personal Data.

5. Sharing Personal Data with Third Parties

  1. We may share your Personal Data:

    1. With partner companies you select or choose to receive your data, inquiries, or questions, as well as with service providers and partners that manage or support certain aspects of our business operations on our behalf. These providers and partners may be located in Brazil, Argentina, the United States, or elsewhere in the world. They may include testing and production servers, hosting and data-storage providers, fraud-management services, customer-support providers, sales service providers acting on our behalf, order-fulfillment providers, content-personalization providers, advertising and marketing providers—including digital and personalized advertising services—and IT service providers;

    2. With third parties that assist us in managing the Store; and

    3. With third parties in connection with any reorganization, merger, sale, joint venture, assignment, conveyance, or transfer of all or part of our business, assets, or equity, including in connection with bankruptcy or similar proceedings.

6. International Data Transfers

  1. Personal Data and other information we collect may be transferred to or accessed by entities belonging to the corporate groups of our partner companies worldwide, in accordance with this Privacy Policy.

7. Automatic Collection of Personal Data

  1. When you visit the Store, information may be stored in or retrieved from your browser through cookies and other similar technologies. This information may relate to you, your preferences, or your device and is primarily used to ensure that the Store operates as expected. Although it generally does not identify you directly, it may be used to provide a more personalized online experience.

  2. In accordance with this Privacy Policy, we and our third-party service providers may collect Personal Data in several ways, including:

    1. Through your browser or device: Most browsers and internet-connected devices automatically collect certain information, such as your computer type, screen resolution, operating-system name and version, device model and manufacturer, language, and internet-browser type and version. We may use this information to ensure that the Store operates properly.

    2. Through cookies: Cookies make it possible to collect information such as your browser type, the amount of time you spend in the Store, the pages you visit, your language preferences, and other anonymous traffic data. We and our service providers may use this information to personalize your experience when using the Store, deliver advertising based on your interests, and collect statistical information about Store usage to continuously improve its design and functionality.

      1. If you do not want your information collected through cookies, you may adjust your browser settings through its “Options” or “Preferences” menu. The following links provide further information on managing cookie preferences in commonly used browsers:

      2. To learn more about advertising and remarketing cookies, which may be used to deliver advertisements based on each User’s interests, visits to our website, and internet searches, please visit:

    3. Through pixel tags and similar technologies: Pixel tags—also known as web beacons or clear GIFs—may be used to track the actions of Store Users, including email recipients, measure the performance of our marketing campaigns, and collect statistical information about Store usage and response rates.

      If ad personalization is enabled on platforms such as Facebook, Google, or Bing, this information may be used to display advertisements through those services. If you do not wish to be tracked, you may manage your preferences directly with each service:

    4. We may engage behavioral advertising companies to provide reports regarding advertisements for the Store across the internet. These companies use cookies, pixel tags, and similar technologies to collect information about how you and other Users interact with our Store and third-party websites.

      We are not responsible for pixel tags, cookies, or similar technologies used by third parties. You may manage your preferences through your browser settings. Please note that if you change computers or browsers, or use more than one computer or browser, you will need to repeat this process for each device and browser.

8. User Rights

  1. You may request, at any time:

    (i) confirmation that your Personal Data is being processed;
    (ii) access to your Personal Data;
    (iii) correction of incomplete, inaccurate, or outdated data;
    (iv) anonymization, blocking, or deletion of unnecessary or excessive data, or data processed in violation of applicable law;
    (v) portability of your Personal Data to another service provider, provided that doing so does not compromise our trade or industrial secrets;
    (vi) deletion of Personal Data processed with your consent, to the extent permitted by law;
    (vii) information regarding the entities with which your Personal Data has been shared;
    (viii) information regarding your right to withhold consent and the consequences of doing so; and
    (ix) withdrawal of your consent.

    Your requests will be handled with particular care to ensure that your rights are effectively protected. We may ask you to verify your identity to ensure that Personal Data is disclosed only to the individual to whom it relates.

  2. Please be aware that, in certain circumstances—including where legal requirements apply—we may be unable to fulfill your request immediately or may be prohibited from fulfilling it because of a legal obligation.

9. Personal Data Security

  1. We seek to implement the technical and organizational measures required under applicable Data Protection Laws to protect Personal Data within our organization. Unfortunately, no data-transmission or storage system can be guaranteed to be completely secure.

    If you have reason to believe that your interaction with us is no longer secure—for example, if you believe that the security of one of your accounts has been compromised—please notify us immediately.

10. Links to Other Websites and Social Media Platforms

  1. From time to time, the Store may contain hyperlinks redirecting you to websites operated by our partners, advertisers, suppliers, or other third parties. If you follow any such link, please remember that each website has its own privacy practices and that we are not responsible for those policies. Please review the applicable privacy policy before submitting any Personal Data to such a website.

  2. We are not responsible for the collection, use, or disclosure policies and practices—including data-protection practices—of other organizations, such as Facebook, Apple, Google, Microsoft, or any other software developer, application provider, social media platform, operating-system provider, wireless internet service provider, or device manufacturer. This includes any Personal Data you disclose to other organizations through or in connection with such applications, or that you publish on our social media pages.

    We recommend reviewing the privacy policy of every website you visit and every service provider you use.

11. Updates to This Privacy Policy

  1. If we amend this Privacy Policy, we will publish the revised version in the Store and update the revision date. We may amend this Privacy Policy at any time. If we make a material change to its terms, we may notify you using the contact information available in our records or by posting a notice in the Store.

  2. We remain committed to not processing your Personal Data in a manner incompatible with the purposes described above, unless otherwise required by law or court order.

  3. Your continued use of the Store after changes are published constitutes your acceptance of the revised Privacy Policy. If, after reviewing the revised version, you do not agree to its terms, please discontinue your use of the Store.

12. Contact Channel for Exercising Personal Data Rights

  1. If you wish to exercise any of the rights set out in this Privacy Policy or under applicable Data Protection Laws, or if you have questions regarding the Processing of your Personal Data, please contact Loja da Trama Afetiva at [email protected] or via WhatsApp at +55 11 3399-2399.

    Your request will be forwarded to the person responsible for handling privacy and data-protection matters.